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Biohacking, nootropics, and the notion of optimizing one's human performance are on a rapid rise. Nootrobox founders Geoffrey Woo and Michael Brandt are some of the foremost thinkers in this space, and they are here to have intellectual conversations that will make you THINK every Monday.


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Feb 13, 2019

When we attempted to promote our podcast episode featuring Dave Feldman on Facebook, they denied the ad for "false, misleading, or deceptive claims".

The ad copy is as follows:

"Cholesterol just became a little more complicated. We challenge traditional cholesterol guidelines with Dave Feldman, who has years of rigorous self-experiments surrounding low-carb and ketogenic diets. This is a fatty episode that you won't want to miss!"

In our eyes, the post was not making bold claims. We were merely challenging traditional medicinal dogma. Why the censorship?

The rest of the low-carb/keto community seemed to feel the same when we shared the situation. It spurred confusion and outrage that spanned the top of r/ketogains, r/zerocarb, and "nutrition Twitter".

Here's the story.



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